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SMILEE APPAREL NOW AVAILABLE IN THE MARKET
By Noli A. Berioso
Smilee Apparel, a one stop shop located at the heart of Chinatown in Binondo is finally open to cater to the buying public last January 18, 2020. Its sit on a 10 storey building in front of San Lorenzo Ruiz Church and accessible to all kinds of public and private vehicles. The manufacturer and wholesaler store of high quality shirts is a brainchild of Mr. Paul Lee, CEO and President of ShirtAsia Apparel, makers of Smilee brand together with his family and business partners including his son Lloyd and daughter in law beauty queen turned entrepreneur and now the National Director for Miss Universe pageant here in the Philippines Shamcey Supsup Lee. They are integral parts of the management and conceptualized every details of the business to ensure that the output or end results of each product are of high quality and passed the standard set to meet the expectation and the demand of the ultimate consumers.
During a brief interview, Shamcey says that they integrate high quality materials, state of the art machineries and highly skilled and experienced manpower to make sure that every single shirt are made with dedication and passion to meet the end users expectations. She added that the prices of the garments are reasonable and very competitive compared to the existing brands in the market. She further explained that she already has a work plan or time management to meet the demand of her other works like the food business and her obligations as head of the national beauty pageant search.
The collections range from Basic, Casual to Sports Wear and come in vibrant colors and better sizes. With the tag line “The Shirt that Sets the Standard” Smilee Apparel will definitely an experience to all their clienteles because of its superior quality and affordable prices. The people behind the company also would like to give credits to all their staff and workers for the collective effort, skills and cooperation. It is a brand made by Filipinos for the Filipinos.
With the existence of the maiden branch in Binondo, the management is now planning to expand its business to other strategic locations like Cubao in Quezon City and Baclaran in Paranaque City.
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