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TRADE LAUNCH OF NEW PLACENTA HELD AT CLUB MWAH! Newest Celebrity Endorser presented to media.
It was an evening of fun, fashion and beautiful people as Psalmstre Enterprises, Incorporated (PEI), manufacturer of high-quality beauty products, had its formal launch of reigning “Miss Earth-Air 2012” Stephany Stefanowitz as New Placenta celebrity endorser. Entitled the “Revelation of Beauty,” it was hosted by WalangTulugan’s John Nite and held at the posh Club Mwah in Mandaluyong City where you can find only the best and world-class Broadway shows. Incidentally, it also served as a Trade Launch for PEI’s business partners in the Philippines and other parts of the country. The two-hour show consisted of thematic production numbers by in-house performers Follies De Mwah where every performance can take your breath away. The launch’ main concept (which is the Metamorphosis of Beauty) perfectly embodies New Placenta’s image that anybody can use the effective beauty products to achieve beautiful skin and fresh aura like beauty queen Stephany. The place was transformed into a club cocoon where you can find hundreds of butterfly ornaments all over the place from the ceilings, walls, tables, and down to the floor. As it is, butterfly symbolizes transformation. And that’s what the whole concept was all about. Looking every inch a beauty queen in dazzling flamboyant gowns, she really showed her dancing prowess with Club Mwah’s performers in their numerous production numbers. However, the most applauded of all, was Stephany’s“ARIA” production number with Follies de Mwah garbed in avantgarde costumes. The stirring and highly-emotional operatic number was the most applauded of the night. Literally, Stephany and Follies de Mwah brought the house down to the delight of VIPs, trade partners and media people present at the event. In one of her numerous media interviews, Stephany disclosed that she’s very happy to have been chosen as New Placenta chief endorser. To think that there are so many gorgeous beauty queens in the industry but PEI singled her out to be its brand ambassador. “Up to now, I couldn’t fathom the idea that I am now endorsing these best-selling and world-class beauty products. Since I was a child, it has been my fervent dream to be a product endorser and see myself in billboards or print advertisements. I’m so thankful to Sir Jim Acosta for trusting me to be the face of New Placenta,” Stephany quipped. Psalmstre Enterprises, Incoporated president and CEO Jaime Acosta hopped from one table to another to ensure that his guests enjoy the shindig. “Since getting Stephany as our newest celebrity endorser, we haven’t really introduced her to our media friends and trade partners. I have been quite busy the past months travelling to various countries and this is the perfect time for us to finally welcome her to our family. I have many plans for Steph and one of which is bringing her abroad to meet our international partners there,” explained Acosta. Meanwhile, some of the official candidates of “Mister Philippines-International 2013” also graced the event and even prepared their own production number to the tune of “Gentleman” popularized by global icon,Psy. Chosen MPI candidates joined Psalmstre’s in-house marketing team in giving out New Placenta samples to the crowd. Veteran emcee John Nite entertained PEI’s trade partners from abroad and VIP’s with his wit and hosting flair. Nite likewise discussed the “Faces of Beauty” campaign and the re-launch of New Placenta soap. Indeed, it was one of the biggest events that Psalmstre has come up with. After the awesome trade launch, a mini-presscon immediately followed for Stephany. Members of the print and broadcast media had a chance to interview her about how it feels to be the newest celebrity endorser of the world-class beauty soap. A photo op with Stephany ensued after the grueling Open Forum with the press. For more details about the said launch, just LIKE the New Placenta account on Facebook. You can also browse through Psalmstre’s website at www.psalmstre.com.ph