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GINEBRA SAN MIGUEL UNVEILS MYRTLE SARROSA AS THE 2018 CALENDAR GIRL
Noli A. Berioso reports for OPMBWorldwide
Former PBB housemate singer-host and commercial model Myrtle Sarrosa is the 2018 Ginebra San Miguel Calendar Girl and GSM Blue endorser. She is the 30th GSM calendar girl which started way back in 1988 with beauty queen model Monina Tan.
Myrtle left the crowd in awe as she came down from the ceiling to the stage, like something heaven sent. She beamed while sharing how the brand allowed her to mix her work and her passion for cosplaying in the calendars.
The collaboration between one of the world’s top cosplayers and the world’s number one gin resulted in five awesome calendars, each highlighting a brand under Ginebra San Miguel and showing a different version of Myrtle. For GSM Blue, Myrtle looks out of this world in a cyber chic outfit. Myrtle channels an illusionist persona for Primera Light Brandy, while she transformed into a forest enchantress for Vino Kulafu. All Ginebra San Miguel brands are featured in the final calendar where Myrtle is seen as the Boss lady that she is.
Myrtle slays at each look so it would not be surprising if people would want to get their hands on all five Ginebra San Miguel 2018 calendars.
Aside from her popularity in the world of cosplay, Myrtle is also an actress, blogger, singer, VJ and more. She is the perfect mix of everything GSM Blue stands for – young, adventurous, passionate and innovative. She is living an epic life that is not defined by one thing and she is most certainly not afraid to mix things up. Myrtle is the archetype of a millennial which makes her the perfect face of GSM Blue and its new campaign called, Mix for More. As explained by GSM Blue Brand manager Winchie Tobas, the campaign reflects the millennial’s insatiable thirst to explore and their longing for fruitful passion. Tobias further explained that for this age group, it’s all about immersion to create a better version of a moment.
The biggest announcement of the night from the gin experts was the introduction of the two new GSM Blue Flavors – Margarita and Gin Pomelo.
GSM Blue Flavors Margarita combines the tang of lime, sweetness of orange, liqueur with lime and distinctive strength of tequila flavor. This classic drink from Mexico is a classic that strikes all of the right keys. GSM Blue Flavors Gin Pomelo is based on the original Pinoy concoction widely known as “Ginpom”. It became a hit in the 90’s when a popular juice brand launched litro packs of pomelo juice. It complements the taste palate of the Filipino thus became popular and widely associated with gin.