I AM CLAIRE LAUNCHED SOCIAL COMMERCE IN SOUTEAST ASIA
By Noli A. Berioso
Kapuso young actress Bea Binene is the new brand Ambassador of IamClaire.com. An online shop that caters to women consumers specifically the millennials. She is also the cover girl of the online shop for the month of August. The event was held at the Rigodon Ballroom of Peninsula Manila in Makati City. Present during the launch are Marketing Officer Liam Mendoza and Managing Director and Co-founder of ALTUS Digital Capital Randy McGraw.
With the mission of empowering positive transformation amongst female-millennials, iamClaire launches a new type of e-commerce experience, starting in the Philippines – a fully-integrated community, media and buying platform that synergizes all three elements in new, meaningful ways.
The digital platform iamClaire serves-up a new type of fun, unobtrusive, and deeply social buying experience that research shows is desired by the target and by the brands that serves them.
Female millennials can consume tips and lifeshacks from videos on make-up and beauty to articles on lifestyle and the products that enhance it alongside trustable, social information on those products.
“iamClaire is about joining a community, a sisterhood that stands for positive transformation about becoming a better you”, Liam says. “Today product unveiling is only the beginning of our roadmap and what we have prepared for the market. We believe that launching iamClaire in the Philippines represents the perfect opportunity to address the needs of both female millennial consumers and the brands in the beauty, health & wellness, and over-all lifestyle sectors. The shopping experience should be new – more social, more fun, more informed and much less intrusive than what e-commerce presents them today”, McGraw adds.